* In the old days, Rostov was called the "merchant city" because Rostov lived and breathed trade. The merchant was here, "both king and god." The tour will focus on merchants, as well as construction contractors, industrialists, small traders, famous, little-known and completely unknown citizens who possessed energy, business acumen, commercial acumen and a desire to change not only their lives for the better, but also the whole city. Passing through the old Rostov quarters, we will see family merchant houses, preserved colorful Rostov courtyards, apartment buildings, religious buildings of various religions and confessions of multinational and non-conflicting Rostov. The tour begins on Cathedral Square near the monument to St. Demetrius of Rostov.